Floristry, Writing and Design

Flowers and floral design play a captivating and influential part in both my personal and professional life. I've been lucky enough to work alongside some of the UK’s most innovative and talented growers, florists, wholesalers and plants people. 

Regular buying trips to New Covent Garden Flower Market, alongside visits to my favourite flower farm, gives me access to so many beautiful blooms. It's where I source fresh flowers for my bouquet ranges. Seasonality plays a hugely important part in my creative process, it is a continual  source of delightful inspiration for my greetings cards. Each month I write and style my 'Floral Faffery' column for the lovely Modern Gardens magazine. The regular features encourage readers to get creative with flowers. Beautiful photos and easy to follow instructions bring each design to life.My work has also involved styling for commercial and editorial photo shoots. I have worked extensively as a creative consultant for some of the best known high street retailers.Fresh flowers are fleeting which to me is such a huge part of their charm. My work often features highly seasonal blooms and foliages which appear for a short time and then vanish until the following year. I love the fact that their beauty is captured forever on these cards by the sumptuous photography of Simon Smith.